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Peugeot uses hair salon TV to promote cars to women
07 Apr 2010 | by Maisie McCabe
Peugeot is using the network, in activity planned and bought by its directly appointed specialist Source, to promote its female-focused car models, the Peugeot 308 CC and Peugeot 207. The Peugeot ads will run in 540 venues across the Toni Guy TV and Simply Media Salon TV networks. A Digicom spokesman said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
