Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
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Marks & Spencer launches new range for 45+ women
03 Nov 2008 | by Miranda Fitzgerald
-aged, fashion-conscious females, such as actress-turned-Strictly Come Dancing contestant Cherie Lunghi ...
Women of an assertive age
09 Sep 2008 | by Nicola Clark
are living longer and birth rates are falling. Despite this, many brands - particularly in female ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
female. So, while being loved might reflect high levels of service and values as well as effective ...
Adwatch review: Brantano
07 May 2008 | by Simon Learman
Brave people, those Brantano guys. They claim to have unravelled the workings of the female mind. That s no mean feat, particularly when it comes to shoes. The film shows a clich?d scientist-type poking gentle fun at the female cognitive process. She highlights an area inside the female brain called ...
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
in three is female. More than 25% of gamers noticed ads in the last game they played. More than half ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
such as Vogue and Glamour lead their female readers with beautifully designed daydreams in print, men ... female journalist, the novel told of the travails of a housework-hating young man, who was forced to fend ...
Nike launches campaign to promote women's sport
30 Jan 2008 | by Staff
and to encourage young female athletes...The campaign will run across print ads, nikewomen.com and the Bebo social network site in the UK. It will feature a mix of female elite and everyday athletes, including Paula Radcliffe. To kick-start the pan-European campaign in the UK, Nike is taking a cover wrap and a range of ads inside Sport Magazine, the free sport ...
Affluenza author asks if it's possible to be an ethical marketer
22 Jan 2008 | by Oliver James
, and a full female figure was the preferred cultural form. In that year no cases of self-induced vomiting ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
