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Audemars Piguet 'rules' by DLKW Lowe

25 Jan 2012

by DLKW Lowe's new luxury boutique, Lowe Superculture, since being appointed to the business.

The most irritating ads of 2011

10 Jan 2012 | by David Benady

13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...

Newcastle United launches lingerie line

07 Sep 2011 | by John Reynolds

move to raise the club's appeal to its female and male fans alike.

Britain's reality TV addicts

25 Aug 2011 | by Ashley Underwood

Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced...to being easily swayed by other people s views. They are twice as likely as the average female aged 15 ... that cosmetics companies such as L Oreal choose the likes of Cheryl Cole to be their public face. Female ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

20% of our female sample in Germany takes the same view. The general point holds good when we explore ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

20 Jul 2011 | by Robin Garton, Creative director, MBA

DLKW Lowe/MEC 18 18= (14=) Boots Mother/OMD UK 18 ...

Gucci car to target 'show off' girls

28 Jun 2011 | by John Reynolds

The car is targeting "female show offs" between the ages of 30 and 40, and could prove a hit with upwardly mobile girls this summer. Fiat is selling the car to mark the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, the home country of Fiat and Gucci. It was unveiled ...

Harvey Nichols 'daylight robbery' by DDB UK

16 Jun 2011

In the first execution, the female shopper disguised with a black stocking, wears a Lanvin blouse and skirt and carries a Givenchy Pandora Bag. In the second we see the female shopper in a balaclava whilst wearing a Stella McCartney dress and Alexander McQueen clutch. The final execution showcases a male in a ...

Editor's comment: The power behind marketing

18 May 2011 | by Noelle McElhatton

. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...

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