to remove filtersSector Insight: Cider
22 May 2012 | by Jane Bainbridge
editions. Lambrini . Halewood s wine-style perry drink aimed at female drinkers has seen ...
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Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Bartle Bogle Hegarty/ Walker Media 33 9= -1 Morrisons DLKW Lowe/MEC 32 ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Chain's '£5 off £40' offer ignores its fundamental strategic problems
Copenhagen
19 Apr 2012 | by Gemma Charles
pint of mild. - Associate Copenhagen with its parent brand. A small percentage increase in female ... , which has about half the proportion of female beer drinkers as Ireland or the US. In the UK, approximately 12% of female drinkers drink beer; in Ireland and the US, it is closer to 25%. To break ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
