to remove filtersVCCP lands £25 million Muller ad account
03 May 2012 | by Jeremy Lee
-style yoghurt featuring two female centaurs. Last month, Muller drafted in Michael Inpong to replace Rolston ...
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RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
Unilever picks DLKW Lowe for worldwide Cafe Zero launch
21 Jul 2011 | by Matt Williams
Unilever has appointed DLKW Lowe to handle the global launch of its new coffee-based ice...' Frappuccino, that are currently on the market. DLKW Lowe's appointment further strengthens the agency ... on marketing Cornetto. Tom Knox, the joint chief executive of DLKW Lowe, said: "This is a very exciting ...
Arena Media wins Jenny Craig media business
13 May 2011 | by Katherine Levy
. The brand has made use of female celebrities, including the US actress Kirstie Alley, in its TV advertising ...
Jenny Craig kicks off UK media pitch
07 Apr 2011 | by Katherine Levy
of female celebrities, including the US actress Kirstie Alley, in its TV advertising. In the UK, it has ...
DLKW Lowe scoops Organix business
10 Mar 2011 | by Matt Williams
Organix, the organic baby-food brand, has appointed DLKW Lowe to handle its £2 million integrated...The agency won the business after a pitch and will now handle Organix's marketing activity across all channels. Stephanie Hildon, the marketing director of Organix, made the appointment. DLKW Lowe's first campaign is due to launch later this year and work is expected to focus heavily on social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
