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Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.
Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.
Morrisons' Christmas TV ad shows Andrew "Freddie" Flintoff building a Christmas market with the help of some well-known faces, including Sir Bruce Forsyth.
Unilever has appointed DLKW Lowe to handle the global launch of its new coffee-based ice...' Frappuccino, that are currently on the market. DLKW Lowe's appointment further strengthens the agency ... on marketing Cornetto. Tom Knox, the joint chief executive of DLKW Lowe, said: "This is a very exciting ...
Molson Coors has unveiled two new beer brands - Animee, the brewer's first lager that specifically target female consumers, and premium product Carling Chrome.
by DLKW Lowe to promote Goodies, its snacks range for toddlers.
Written by creatives Tom Hudson and Lee Goulding of DLKW Lowe and directed by Jonny Campbell of Mustard films, the campaign reunites Morrisons group of inquisitive school children from previous ads and teams them up with cricketing star Freddie Flintoff. ...
Organix, the organic baby-food brand, has appointed DLKW Lowe to handle its £2 million integrated...The agency won the business after a pitch and will now handle Organix's marketing activity across all channels. Stephanie Hildon, the marketing director of Organix, made the appointment. DLKW Lowe's first campaign is due to launch later this year and work is expected to focus heavily on social ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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