to remove filtersNestle Heaven pulls out of convenience market
11 Nov 2008 | by Gemma Charles
-out of its female-focused Kit Kat Senses bar. A spokeswoman refused to answer questions about ...
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Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
't defined which area it is playing in, one thing is certain: luxury it isn't. By targeting a young female ... - the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
Opinion: The Marketing Society Forum - Is there a market for beer brands aimed at women?
16 Sep 2008
Beer companies are looking to attract female consumers by creating and marketing beer brands...is fine in female-specific categories, but outside of these it is far more problematic. The advertising ... any latent female market for beer, and without excluding men. YES - IAIN ELLWOOD, HEAD OF CONSULTING ... , which is attuned to female needs, but not branded as women-only. However, it is not useful to group ...
SABMiller to roll out globally beer brand for women
09 Sep 2008 | by Gemma Charles
LONDON - SABMiller is preparing to launch a beer brand aimed at female consumers across its global
Coors forms 'Project Eve' unit to bolster beer sales to women
27 Aug 2008 | by Gemma Charles
is about women. It's about food, families and females,' he says. The Coors unit is the brainchild of Mark ... to unpick by Hunter was, 'Why don't women in the UK drink beer?' In South America there are two female beer ...
Morrisons rebounds on the back of 'value with quality' positioning
26 Aug 2008 | by Miranda Fitzgerald
commercials, created by DLKW, have appeared in the Adwatch top 20 ranking 20 times, 16 of them in the top 10 ...
Vodkat Smoothies launches with TV support
26 Aug 2008 | by Miranda Fitzgerald
female audience. The spots will run during shows such as Coronation Street, Bionic Woman and America ...
Coors aims to extend brand's appeal to women
19 Aug 2008 | by Gemma Charles
to launch additional female-targeted beers, as well as activity promoting beer-based cocktails and marketing its existing brands, such as Coors Light, to a female audience. Many women have traditionally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
