Adwatch (July 6): Top 20 recall - Evian makes its position clear
07 Jul 2011 | by Ryan Shaw, Creative director, The Bank
=) Morrisons DLKW Lowe/MEC 25 13= ( ) Domino's Pizza Big Communications ...
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CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
Morrisons launches Beyonce-inspired Diva bouquet
04 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
to have been inspired by the rider requests of some female performers at Glastonbury, which was headlined
Walkers Sunbites ‘in my Liverpool home’ by AMV BBDO
08 Jun 2011
X Factor runner-up Rebecca Ferguson becomes the female version of Gary Linker, in Walkers' new
Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has changed forever'
01 Jun 2011 | by Atifa Silk
into the rising female confidence in the region. Together with older consumers, the group represents Diageo's next ... confidence. In Asia, there is a sense of greater female confidence as women express their choices, have ... female giants on Johnnie Walker? They would be just as inspiring as men, and in fact for women probably ...
Organix 'Goodies' by DLKW Lowe
19 May 2011
by DLKW Lowe to promote Goodies, its snacks range for toddlers.
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
Arena Media wins Jenny Craig media business
13 May 2011 | by Katherine Levy
. The brand has made use of female celebrities, including the US actress Kirstie Alley, in its TV advertising ...
Cadbury Bliss 'Bliss blocks' by Fallon
06 May 2011
The ads highlight new flavours, including Chocolate Truffle, Hazelnut Truffle and Toffee Truffle. The campaign targets 35-44 year old females and continues the bar s strap line, the world s most pampered chocolate bar . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
