Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...
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What women really want
14 Apr 2010 | by Nicola Clark
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....in an attempt to connect with the female electorate and humanise their party-leader husbands. Both main ... of gender.' Gender-equality campaign group the Fawcett Society argues that the female demographics ... that is well understood by brands - that female-specific marketing is often a blunt and ineffective instrument ...
Health Department hands Stroke awareness account to DLKW
05 Dec 2008 | by Gemma Charles
LONDON - The Department of Health has appointed DLKW to create a £12m ad campaign to raise...DLKW won the business following a pitch against MCBD and Bartle Bogle Hegarty. The campaign, which will break in February, will aim to educate the public and NHS staff to remember FAST - Face Arm Speech Time to call 999 - to help them recognise the symptoms of stroke and understand that prompt emergency treatment ...
COI campaign reminds landlords of home energy certificates
22 Sep 2008 | by Alex Brownsell
In the ads, a house visits the doctor for a check-up and, as with the first ad, is asked by the doctor to jump on the treadmill so its health can be assessed. The ads, created by DLKW, then explain that properties will be given an efficiency rating from A to G, and recommend how to improve that rating with DIY ...
Government tasks Leo Burnett with selling the benefits of work to the unemployed
08 Sep 2008 | by Gemma Charles
Leo Burnett won the business after pitching against CHI Partners, DLKW and Rainey Kelly Campbell Roalfe/Y R. The department and the agency will now develop a three to five-year communications strategy aimed at encouraging people into employment and getting them to stay in their jobs - one the DWP's main ...
Direct brief: National Blood Service runs DRTV campaign
17 Jun 2008
. The series of three ads, created by DLKW, feature people who are unaware they will need blood in the next few
COI kicks off campaign for home energy certificates
09 Jun 2008 | by Alex Brownsell
The ads will be used by local authorities to outline that, from 1 October, anyone selling or renting a domestic or business building will need to have an energy efficiency check-up'. Created by advertising agency DLKW, the ads feature a house going to see a doctor for an energy efficiency test ...
Premier Rugby referees dress in pink for cancer charity
02 Apr 2008 | by Ed Kemp
The Tackled Pink initiative will offer female fans a discounted ticket entry of 15, with 4.25 going directly to Breast Cancer Care. At the matches, all referees will be dressed in pink and Saracens will be playing in pink rugby kit. The venues will also have exclusive ladies lounges ...
The Marketing Profile: Mark Bainbridge of the British Army
26 Mar 2008 | by Gemma Charles
, aged eight and five, in a cottage styled like a French hunting lodge. His noisy dog is female, too ...
Blood Service job handed to DLKW
05 Feb 2008
The National Blood Service (NBS) has assigned incumbent DLKW to work on a £2.5m campaign to raise...The appointment follows a statutory review of its business by the COI. DLKW beat off competition from Farm, Lowe London and St Luke's to win the account. The campaign, which breaks in April ... for further information. DLKW is also tasked with encouraging lapsed donors to become active again. The NBS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
