The myth of the ageless society
19 Apr 2012 | by David Benady
. 'There is a recognition that you live from birth to 85. We call it the "Viagra zeitgeist". There is a ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
buzz. YES - TOM KNOX, JOINT CHIEF EXECUTIVE, DLKW LOWE Yes, but it comes with a big caveat ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ... this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
The most irritating ads of 2011
10 Jan 2012 | by David Benady
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
