Amanda Andrews on Media: Getting in on the game
01 Apr 2009 | by Amanda Andrews
demographic and made games more female-friendly. And, as financial constraints mean families spend more time ...
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Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
, one can't help but feel this once-pioneering mouthpiece of the modern, liberated female has perhaps ...
Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
wasted by playing female hygiene ads to hairy rugby players. As it's a closed network the normal ad ...
Deeper connections
22 Oct 2008 | by Nicola Clark
the chocolate brand's core female audience during their me time'. Senior brand manager Sarah Mellor says ...
Deeper connections
20 Oct 2008 | by Nicola Clark
the chocolate brand's core female audience during their me time'. Senior brand manager Sarah Mellor says ...
Ford books 12-pages in Glamour to back new Ka
13 Oct 2008 | by Alex Brownsell
The female-focused campaign is part of the initial activity for the model, which will build-up to a full above-the-line campaign early next year. The new car debuted at the recent Paris motor show and it will appear in the new Bond movie, Quantum of Solace, driving by Bond girl Olga Kurylenko. The ad feature ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
Philips faces challenge of marketing sex toys to the British
23 Sep 2008 | by Gemma Charles
and The City', the Philips line, which resemble large pebbles, is not just for women. As well as a female ...
Feminisation of brands
02 Sep 2008 | by Philippa Roberts and Jane Cunningham
influence of the female consumer is dramatic; by 2025, it is estimated that women will account for 60 ... to the opportunity All too often the female audience is considered peripheral or secondary - a nice-to-do rather ... of the female audience. 3 Don't patronise them The startling prevalence of pink products, fruit beers, Barbie ...
Ubisoft signs Willoughby and Cotton for Nintendo ads
21 Jul 2008 | by Alison Donnelly
LONDON - Games developer Ubisoft has signed up female TV presenters Holly Willoughby and Fearne...to promote the Imagine range, appearing across all UK media channels. The two female presenters have been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
