More than 90% of consumers would not pay £2 a week for Times Online
26 May 2010 | by Ben Bold
to additional online content. Paper-only magazines are more popular among over-45 males and females over 35 ...
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My Media Week: Stevie Spring
15 Mar 2011 | by Hayley Pinkerfield
-executive director on the PLC board, who happens to be female. We chat about life, the universe and everything ...
Digicom wins double hair salon TV sales duties
06 Jan 2010 | by Daniel Farey-Jones
The appointment allows ads to be sold across both networks, which are owned by different clients, for the first time. The combined estate offers more than 3,700 screens in 570 high-end hair and beauty salons throughout the UK and reaches more than 360,000 mainly female adults with 1.26 million impacts across ...
Clear Channel offers Premier League stadia network
14 Aug 2009 | by Tristan O'Carroll
match in the past 12 months is 73% male and 27% female, 62% are 44 or younger and 29% earn 40k or more ...
Persil not looking so white hot
21 Apr 2009 | by Richard Wood
the brand in the past two weeks), positive recommend (respondents who would recommend the brand), female respondents and total respondents. After the ad first aired, positive buzz increased for female and total ... slightly higher than female-only. However, the number of respondents who would recommend the brand does ...
Times have changed, but we still need more female icons
09 Apr 2009 | by Sue Unerman
for suggestions of powerful female icons to be used in media or training presentations. This request is fairly ... obvious. Can you imagine a world where male and female icons are equally prominent? This thought reminds ... , for the next set of people looking for female icons, I can suggest a few, apart from everyone's favourite first ...
Meet Sarah Power, Burger King
25 Mar 2009 | by Staff
Initiative in 2006. We also use Crispin Porter Boguski, DLKW and Cow PR. What are the main criteria you use ...
Meet the Client: Michael Bates, Morrisons
17 Mar 2009 | by Staff
Brand controlled? Morrisons. What are your main priorities over the next 12 months? Increasing our reputation for value and fantastic fresh food in an intensely competitive market. Agencies used? Mediaedge:cia for media, DLKW for creative, Candi for digital and Result CC and Billington ...
Coke ad signals new direction
17 Mar 2009 | by Richard Wood
in the female market. However, it appears Coca-Cola has decided to put the maintenance man into retirement ...
Word of Mouth - Academy Awards
03 Mar 2009 | by Staff
The Oscars are all about glitz and glamour: another occasion for the stars of Hollywood to congratulate each other, shed a well-rehearsed tear, and for the female stars to etch their glimmering dresses into the imaginations of housewives the world over. Jam - i-level's social media unit - looks at the online chatter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
