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Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Ikea overtakes John Lewis as nation's favourite retailer

target, the mature female shopper, but these women are well served by the retailer, and this is reflected ...

Non-food boosts retail sector after unseasonably warm March

benefited from the warm March weather. But, as consumers' incomes continue to be squeezed, it s female ...

The most irritating ads of 2011

13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...

Morrisons clinches top spot in Adwatch 2011

The research, from TNS and Ebiquity, tops off a sterling year for the supermarket which experienced an 8% year-on-year increase in sales in the three months following Freddie Flintoff's 'Let's Celebrate' Easter ad campaign. The supermarket, with its agencies DLKW Lowe and MEC, spent 22.7m on TV ...

Meaningful brands at Christmas

versus last. The new Scrooge is female Forty five percent of people plan to buy gifts for fewer ... are reigning in their spend this Christmas, it is a far more female trait. Traditionally retailers focus ...

Think BR: Marketing to the gender agenda

super-empowered female who could drink pints without batting a heavily made-up eyelid. In response ... , not Jordan, is the female role model of choice, and David Beckham is looking much more manly. Marketing ... within it Sweaty Betty developed an exclusively female brand within the sportswear category, which up ...

Adwatch (June 29): Moonpig.com delivers its message

( ) Funkypigeon.com DLKW Lowe/Carat 44 5 (2=) Sky Sky Creative/ MediaCom ... Abbott Mead Vickers BBDO /MPG Media Contacts 29 11= (5=) Morrisons DLKW ...

Festival fever

of female attendees spent an average of 220 on their festival outfits, in comparison to 15% of male ...

Morrisons offers discount fuel as shoppers make fewer trips

created by DLKW Lowe, with media by MEC, online ads through Candi, and in-store activity and radio ads ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.