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Trading places: this week's people moves

Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...

Meaningful brands at Christmas

versus last. The new Scrooge is female Forty five percent of people plan to buy gifts for fewer ... are reigning in their spend this Christmas, it is a far more female trait. Traditionally retailers focus ...

Appointment to View: Behind the scenes of the Morrisons Christmas ad

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a

Think BR: Marketing to the gender agenda

super-empowered female who could drink pints without batting a heavily made-up eyelid. In response ... , not Jordan, is the female role model of choice, and David Beckham is looking much more manly. Marketing ... within it Sweaty Betty developed an exclusively female brand within the sportswear category, which up ...

Festival fever

of female attendees spent an average of 220 on their festival outfits, in comparison to 15% of male ...

When was the last time you bought something without checking online first?

research priorities are clothing (44% of females versus 24% of males) and books (40% versus 34%). Which ...

Trading Places: This week's people moves in advertising, marketing and media

Advertising George Prest is to become executive creative director of DLKW Lowe , the agency formed by the merger of Delaney Lund Knox Warren and Lowe London. Prest is currently ECD of DLKW, but was previously a creative director at Lowe. Steve Boswell , originally from DLKW, and Tom Hudson , from Lowe ...

Strictly star Cherie Lunghi signs as face of M&S

. Lunghi, the oldest female contestant on the show, is also the bookies' third favourite to win with odds ...

Lulu ads draw 4m customers to Morrisons

s and Tesco. The DLKW-created ads showed Lulu pushing a Morrisons trolley through the snow-covered town ...

M&S looks to Hollywood glamour for Christmas push

campaign, which features Antonio Banderas along with its established cast of female celebrities.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.