to remove filtersMorrisons rebounds on the back of 'value with quality' positioning
26 Aug 2008 | by Miranda Fitzgerald
commercials, created by DLKW, have appeared in the Adwatch top 20 ranking 20 times, 16 of them in the top 10 ...
Search results for DLKW, female Viagra, Flibanserin
Search filters:
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
House of Fraser work to boost premium position
28 May 2008 | by Jemima Bokaie
The campaign is being created by DLKW, which won the retailer's 7m advertising account last week. The agency won the business following a final pitch against Adam Eve, RPM Beechwood and incumbent Hooper Galton. St Luke's was knocked out of the running at an earlier stage. The activity will feature model ...
House of Fraser hires DLKW for £7m ad account
23 May 2008 | by Jemima Bokaie
LONDON - House of Fraser has appointed DLKW to handle its £7m advertising account....The agency won the account following a final pitch against Beechwood, Adam Eve and incumbent Hooper Galton. St Luke s was knocked out at an earlier stage. The review was led by Amanda Green, House of Fraser s head of external communications, and overseen by brand director Matt Chambers. DLKW will begin ...
House of Fraser shortlists seven for ad pitch
26 Mar 2008 | by Gemma Charles
The selected agencies are Adam and Eve, Beechwood, DLKW, St Luke s, Fallon, Wieden Kennedy and incumbent Hooper Galton. The process, led by Amanda Green, House of Fraser s head of external communications, and overseen by brand director Matt Chambers, is expected to be completed by the end of May ...
Burger King reviews European strategy
26 Mar 2008 | by Gemma Charles
Burger King's advertising, while DLKW is responsible for creating its in-store marketing materials ...
Sector Insight: DIY - DIY falls into disrepair
18 Mar 2008 | by Jane Bainbridge
the desire of consumers for service, delivery and renovation projects at affordable prices. A more female-friendly atmosphere could be the key to a revival, and an increase in female employees could be key to putting ...
Brand Health Check: M&S Food
04 Mar 2008
'This is not just food. This is M&S food' coos the female voiceover while slow-motion close-up shots of melted chocolate/crumbly goat's cheese/gooey caramel fill our screens. For a time, the sublimely executed ads - colloquially known as 'food porn' - won a space in the nation's hearts and even ...
FIFA plots launch of UK retail store
22 Jan 2008
to FIFA, the stores are designed to appeal to both male and female consumers of all ages. FIFA also ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...
Additional Information
Campaign Jobs
- Senior Digital Designer - top communications agency - £40/55k Digital Gurus £40000 - £55000 per annum, London
- Global Head of Acquisition - FS (Client Side) - London PFJ £60000 - £70000 per annum + Benefits, City of London
- SEO MANAGER - FASHION RETAILER - CLIENT SIDE (LONDON) PFJ £35000.00 - £45000.00 per annum + benefits, City of London
- Lead UX Architect - £55k - £65k - London Digital Gurus £55000 - £65000 per annum, London
- Mid to Senior Digital PM for AMAZING agency in London £40-45k Digital Gurus £40000 - £45000 per annum, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
