Morrisons offers discount fuel as shoppers make fewer trips
18 Apr 2011 | by Ed Owen
created by DLKW Lowe, with media by MEC, online ads through Candi, and in-store activity and radio ads ...
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When was the last time you bought something without checking online first?
21 Apr 2011 | by Ralph Risk
research priorities are clothing (44% of females versus 24% of males) and books (40% versus 34%). Which ...
Halfords 'that's helpful that's Halfords' by DLKW Lowe
14 Apr 2011
DLKW Lowe has created its first campaign for Halfords since winning the account last year....Joseph of DLKW Lowe and directed by Paul Gay through Hungry Man. The second ad Old Bikes , breaks ...
The Market Creative lands £12m HomeForm account
07 Apr 2011 | by Sara Kimberley
The Manchester-based retail marketing agency won the business after a competitive pitch that began in February. It was handled by HomeForm's group marketing director, Mike Collier. DLKW Lowe previously handled the account but, following a four-year relationship with the group, opted against repitching ...
Fallon lands £5m House of Fraser ad account
07 Apr 2011 | by Matt Williams
of its marketing activity in-house. However in 2008 the department store did appoint DLKW Lowe ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
Public View - Is the public cheered by the new Morrisons ad?
05 Apr 2011
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe
Flintoff flies flag for Morrisons TV ad
28 Mar 2011 | by Sara Kimberley
The ad campaign, Let's Celebrate launched last night with a 60-second TV ad, created by DLKW Lowe. Written by creatives Tom Hudson and Lee Goulding and directed by Jonny Campbell of Mustard films, the campaign reunites Morrisons group of inquisitive school children from previous adverts ...
Gender marketing: Eyeing up the opposite sex
04 Mar 2011 | by John Reynolds
and outdoor has sprung the brand into the female consciousness. Another way to broaden a brand's reach ... , and "active androgynous", which display male and female traits,' he explains. 'It is brands like Walkers ... in the market. Confectionery appears to many as a female-dominated category, so why not have a chocolate bar ...
HomeForm kicks off £12m advertising review
24 Feb 2011 | by Matt Williams
, is understood to be overseeing the pitch. DLKW Lowe, the previous incumbent on the account, had been invited ... , beating DCH, Team Saatchi, Kindred and Logan Tod Co, in a pitch handled by the AAR. Last year DLKW ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
