to remove filtersAdwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Chain's '£5 off £40' offer ignores its fundamental strategic problems
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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
% to 80% of John Lewis shoppers are female decision-makers, but when people thought of John Lewis ...
Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
target, the mature female shopper, but these women are well served by the retailer, and this is reflected ...
Non-food boosts retail sector after unseasonably warm March
11 Apr 2012 | by Matthew Chapman
benefited from the warm March weather. But, as consumers' incomes continue to be squeezed, it s female ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
, and there is a need to adopt a more long-term approach to attract a younger, female audience.' That female ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...
Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...
Morrisons ups fuel ante with 15p-off offer
23 Feb 2012 | by Matthew Chapman
The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
