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The Myth of Work Life Balance

, female employee at Facebook who came into her office to talk about how to achieve a work-life balance ... needed, today's female workforce is increasingly disillusioned with the corporate treadmill, and just 12 ...

Trading Places: this week's people moves

, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW Lowe. The pair are not being ...

Review of the Year: Top 10 marketing mishaps in 2011

previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...

Brand Health Check: Olympus

seemingly in meltdown - is something it needs to define, and quickly. REMEDY - Target the female ...

The art of making a love story to rival Hollywood's finest

female lead (oddly, she was an account exec from a Canadian agency) and the annoyingly handsome ...

Elle magazine creates app and campaign for Nokia 700

unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...

Editor's comment: The power behind marketing

. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...

Power 100: 100 to 50

petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...

Sony Ericsson recruits tennis stars for digital campaign

Sony Ericsson has recruited six female tennis players to star in a web TV series and social media

Thetrainline.com in push for mobile app

The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.