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Trading Places: this week's people moves

, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW Lowe. The pair are not being ...

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers

on ownership than with the iPad: 57% of Kindle owners are male and 43% are female. User data for Sony's e ... are more likely to be female, and more likely to be older, contrary to those current owners that are of a ...

Britain's love affair with mobile phones

to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...

Women over 55 left out by smartphone app market

aimed at a female audience. Entitled The Female App Economy', it showed that developers are missing out ... or pay any attention to these women." According to the report, 39% of female smartphone owners over 55 ...

Can technology brands connect with women better?

If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...

Universal McCann scoops £12m Sanford Brands account

with its newly acquired account with Pfizer -- maker of impotence drug Viagra. The company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.