Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
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The Myth of Work Life Balance
09 May 2012 | by Nicola Clark
, female employee at Facebook who came into her office to talk about how to achieve a work-life balance ... needed, today's female workforce is increasingly disillusioned with the corporate treadmill, and just 12 ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
seemingly in meltdown - is something it needs to define, and quickly. REMEDY - Target the female ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
Sony Ericsson has recruited six female tennis players to star in a web TV series and social media
Thetrainline.com in push for mobile app
05 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...
Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
