The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
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The Work: New Campaigns - The World
31 Oct 2008
is launching a new female fragrance with a TV campaign emphasising freedom and sensuality, under the theme ...
The Work: New campaigns - UK
12 Sep 2008
is celebrating female athletes with a campaign entitled "Here I am", which follows the personal journeys ... , female, fashion-conscious audience Creative agency: TBWA\Manchester Writer: Sarah Musker Art director ...
Feminisation of brands
02 Sep 2008 | by Philippa Roberts and Jane Cunningham
influence of the female consumer is dramatic; by 2025, it is estimated that women will account for 60 ... to the opportunity All too often the female audience is considered peripheral or secondary - a nice-to-do rather ... of the female audience. 3 Don't patronise them The startling prevalence of pink products, fruit beers, Barbie ...
The Work: New campaigns - UK
11 Jul 2008
-year absence from television advertising, Lil-lets is promoting its female sanitary ware in an animated TV spot ...
Nintendo faces resurgent software and console rivals
17 Jun 2008 | by Alex Brownsell
that anyone from five years old to 95, male or female, could play.' Simon Bailey, managing director at global ... of the DS, in 2006, and a change in strategy to target female consumers, rather than 16- to 24-year-old male ...
The Work: New campaigns - UK
13 Jun 2008
. The first site, www.kissfight.com, engages users in an online game, where they meet three female characters. Using Mentos to help them, the user scores points for kissing the female characters. Kiss Cam, www ... - well, at least via a webcam. The female option shows a scantily clad woman emerging from the sea. She ...
The Work: New Campaigns - The World
18 Apr 2008
burden they put on their families. Female children have traditionally been seen as liabilities in India. While males carry on the family name and provide for their parents in old age, females necessitate ... female babies. The Vienna-based agency Demner Mericek Jon Gieselman, senior vice ...
PROFILE: Paul Fox, Head of PR and citizenship, Microsoft EMEA
22 Nov 2007 | by Matt Cartmell
, it was my idea to take it in that direction. We had this iconic female character who was very good looking ...
The Work: New Campaigns UK
05 Oct 2007
stereotypical male and female roles in reverse. The man is diligently ironing, while explaining what his wife ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
