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Boehringer Ingelheim hires TLG to work on 'female viagra' push

as it prepares to launch a new drug dubbed the 'female viagra'....around Flibanserin, the first drug designed to boost sexual desire among women. TLG will work alongside ... Flibanserin as part of the solution for women suffering from decreased sexual desire, while looking to put ... leaders and MPs, as well as work in Scotland, Wales and Northern Ireland. Flibanserin is currently ...

Edelman bags Viagra brief

Viagra has handed out a massive pan-European comms account as it aims to retake market share lost...to Paris-based Viagra senior brand manager Mike Smith, who works for Pfizer Europe. A sizeable portion of our work will now be aimed at women as gatekeepers of the home, said Spurr. Viagra has never had ... that the brief could be extended to public affairs work if Edelman is tasked with dealing with Viagra ...

Play to promote Viagra launches

of Pfizer’s medical community campaign for Viagra.

Viagra enlists Porter Novelli to boost sales

cure Viagra....cure Viagra. Pfizer confirmed it looked at four agencies and had narrowed its choices to Porter ... to involve a US, European and Asian element. It is not thought to affect the relationship Viagra has ... all worked on various stages of Viagra s development. During the pitch, PN and BSMG were tested ...

Pfizer campaign to attack poor press on Viagra

with the UK launch of its Viagra drug, now expected next month....with the UK launch of its Viagra drug, now expected next month. The company appointed medical ad ... Viagra. However, Pfizer has realised that it will need to mount a public relations campaign to counter the many misconceptions about ED, which Viagra was designed to cure. People think ...

INTERNATIONAL: Pfizer chooses Asian agencies for Viagra

drug, Viagra, designed to treat impotence....drug, Viagra, designed to treat impotence. This month the company retained Ruder Finn Abbott ... -ordinates PR worldwide for Viagra, while Chandler Chicco handles US PR. In Asia, Edelman PR Worldwide ... to manage PR locally. Viagra has received regulatory approval in Thailand but countries in the rest ...

Pfizer names WS to handle global Viagra business

dysfunction drug Viagra....The appointment comes as Viagra faces US competition from GlaxoSmithKline/Bayer’s Levitra, approved by the Food and Drug Administration in August, and Eli Lilly’s Cialis, expected to launch in the US by the end of the year. WS beat incumbent agency Porter Novelli and Burson ...

AT A GLANCE: Pfizer dismisses reputation challenge to Viagra

's erectile dysfunction brand - the famous little blue pill Viagra, which helps boost men's sex drive - could...the pan-European brief. SO THIS IS A REPUTATION CHALLENGE TO VIAGRA? Queen s University researcher Dr David Glenn, a consultant gynaecologist who has researched the effect of Viagra on fertility, is quoted in the piece. He said young men who use Viagra recreationally could be impairing their fertility, and clinics ...

INTERNATIONAL: 141 aids Pfizer in Viagra awareness PR

soccer legend Pele and Australian sex therapist Dr Rosie King to promote its anti-impotency drug Viagra....and ad campaign to raise awareness for Viagra and overcome the stigma of erectile dysfunction. Pele had ... for miracle impotence cure Viagra early last year, but also hires local agencies in each country for the product. Independent firm Nine East oversees PR for Viagra in Thailand, while Ogilvy PR Worldwide looks ...

Cialis challenges Viagra in anti-impotence awareness

Pfizer’s Viagra tops PRWeek’s Pharma Focus chart of anti-impotence brands but Lilly’s rival Cialis...Almost all doctors (98 per cent) were aware of Viagra but knowledge of Cialis has already reached ... the information they had seen on Viagra as generally positive, with two-thirds recording a similarly favourable ... prescribe Uprima. Viagra launched in April 1999 and is promoted by Chandler Chicco Agency; Cialis ...

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