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Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ... for a new "Viagra-like" product in development, which is planned to be made available for purchase over ...
Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product...already owns the prescription-only Viagra brand, but has been keen to introduce an over-the-counter variant for a number of years. Pfizer first tried to make Viagra available without prescription ... with the regulators. Rapp handles the 8 million Viagra advertising account. ...
Organix, the organic baby-food brand, has appointed DLKW Lowe to handle its £2 million integrated...The agency won the business after a pitch and will now handle Organix's marketing activity across all channels. Stephanie Hildon, the marketing director of Organix, made the appointment. DLKW Lowe's first campaign is due to launch later this year and work is expected to focus heavily on social ...
Pfizer is looking for an agency to handle a pan-European advertising campaign for its Viagra brand....a retained agency on its pan-European Viagra advertising account. In the US, the company uses ... in European markets when required. All digital and direct marketing activity for Viagra in Europe ... is unaffected by the review. Last July, Pfizer appointed JWT to handle advertising for a new Viagra ...
Beta's creative directors, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW...They form part of a strengthened DLKW Lowe creative team, with Helen Rhodes and Matt Lever also ... at its launch in 2010. DLKW Lowe's executive creative director Richard Denney said: "Phil and Graham ... valuable contribution towards us realising DLKW Lowe's creative ambition." Rhodes and Lever started ...
The Department of Health has appointed DLKW Lowe to develop the creative work for the launch...an integrated campaign to raise awareness. DLKW Lowe will lead creative development for the campaign ... , chairman of DLKW Lowe, said: "The NHS 111 service is a significant new initiative and we are delighted ... and appointed M C Saatchi to a cancer awareness brief in November . DLKW Lowe s previous work for the DoH ...
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Halifax is to hold a pitch for its £25 million advertising account after parting company with DLKW...The bank first contacted ad shops via Oystercatchers two months ago but granted the incumbent DLKW ... with rival agencies despite the DLKW Lowe work being in research. The bank has now opted not to approve the DLKW Lowe campaign, instead calling a pitch for the entire ad account. The agency was invited to re ...
The Money Advice Service has appointed DLKW Lowe to handle its integrated advertising account....DLKW Lowe scooped the account after a pitch process that kicked off in January and was overseen by COI. The agency will now handle all of the marketing activity surrounding the Money Advice Service ... -to-face and online advice to consumers who want to better manage their finances. DLKW Lowe will be responsible ...
Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10m creative account....The win is the first for the newly-merged DLKW and Lowe agency and follows a pitch against the incumbent, M C Saatchi, Beattie McGuinness Bungay and VCCP. Its appointment, following a pitch handled by The Observatory, comes as Halfords looks to rebrand its 224 existing outlets and plans to open a further 200 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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