03 May 2002
| by Staff,
's Viagra, and Bayer is hoping it will generate annual sales of more than $800m when it is introduced ...
been delayed, giving Bayer an edge.
Last year, Pfizer racked up in about $1.6bn in sales of Viagra ...
24 May 2007
| by Charlie McCathie
DLKW are also rolling out the campaign, which aims to raise awareness and encourage donations ...
Association said: DLKW s expertise in both above- and below-the-line activity made them the ideal choice to execute this integrated campaign. Charlie Snow, head of planning at DLKW said: Together, we aim ...
06 Jan 2006
| by by Sam Matthews
LONDON – Iris Female has been appointed to promote Wonderbra's latest range of Effect bras through...of Wonderbra, said: "Iris Female won the business after demonstrating a clear understanding of women's attitudes towards lingerie and the Wonderbra brand itself.
"It was the way that Iris Female understood ...
-ordinate the shows. All the Iris agencies, including Iris Female, come under the umbrella of integrated agency Iris ...
19 Aug 2004
| by Staff,
NEW YORK - McCann Erickson has chosen a cheeky new strapline in its debut work for Pfizer's Viagra...The new Viagra advertising campaign will run on television in the US and in print, and uses ...
appointed the Interpublic Group's McCann Erickson to work on the Viagra account in June following a fall ...
?"
The Viagra campaign will launch in the US this week.
If you have an opinion on this or any other issue ...
04 Mar 2009
| by Nikki Sandison
dangerous ingredients including rat poison. The trade in fake drugs like Viagra has become big ...
that the prospect of high profits was now attracting criminals into the fake Viagra market. Thomson said: "You can buy a kilo of the active ingredient of Viagra on a website for about 33 and you can make a lot ...
21 Aug 2006
| by by Joanne Oatts
LONDON - Dialogue DLKW has appointed Gavin Marshall as head of digital and managing partner....begins at the end of this month, Marshall will head up Dialogue DLKW's digital operations on accounts ...
excites me about this opportunity is that Dialogue DLKW is leading the charge among integrated agencies ...
has also joined Dialogue DLKW as a digital partner, charged with building the agency's HBOS digital ...
17 Nov 2006
| by by Daniel Farey-Jones
LONDON - Dialogue DLKW has been appointed alongside its sister ad agency DLKW to handle Capital...DLKW has handled the advertising account since 2001, and created several TV and outdoor ads for the station.
In its last campaign, Capital ignored TV and ventured into using experiential and digital alongside outdoor.
The campaign supported its "Who's Doing Who?" competition, in which listeners had ...
05 Mar 2004
| by Staff,
LONDON - DLKW Dialogue has unveiled the online advertising campaign to back the launch...The ads will run on the homepages of MSN and Yahoo! in the first week of March, followed with a presence on the UK's most popular financial websites.
DLKW Dialogue has also created a microsite ...
is by Delaney Lund Knox Warren.
Simon Andrews, chairman of DLKW Dialogue, said: "With such a great product ...
09 Jul 2007
| by Joe Lepper
LONDON - Tullo Marshall Warren has appointed Samantha Kennedy, DLKW's direct marketing division...Kennedy joins after two years at DLKW, where she worked with clients including First Choice, AA and eBay. She is one of four new appointments at TMW. Soizic Malfait, former Euro RSCG senior account director, is also joining as regional business unit director, leading the Nissan Europe team. In addition ...
20 Aug 2004
| by Jennifer Whitehead,
LONDON - EBay has hired DLKW Dialogue to develop an online project to appear towards the end...Direct marketing agency DLKW Dialogue is believed to have pitched against Glue London and start-up agency Lean Mean Fighting Machine.
The appointment comes after EBay named sister advertising agency Delaney Lund Knox Warren its retained creative agency in March ahead of its first major offline marketing ...