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Punter Appeal - DLKW Lowe

Socially responsible work for COI and Marie Curie proved to be DLKW's best hits....and effectiveness, continues to throw up some surprising results. As DLKW Lowe takes centre stage this week, a ... in the lift". Overall, DLKW Lowe's work seems to appeal best to the 55-plus generation. The most popular ... with the over-55s, although they would probably prefer a ride on the Orient Express. DLKW Lowe's first iAd ...

Penny drops for DLKW

in the final edition of News of the World, roped in a team from DLKW Lowe comprising Greg Delaney, Katrina

JWT and McCann share Viagra ad business

Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ... for a new "Viagra-like" product in development, which is planned to be made available for purchase over ...

JWT wins 'Viagra 2' launch business

Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product...already owns the prescription-only Viagra brand, but has been keen to introduce an over-the-counter variant for a number of years. Pfizer first tried to make Viagra available without prescription ... with the regulators. Rapp handles the 8 million Viagra advertising account. ...

Agencies line up for Viagra-like launch task

advertising brief for a new Viagra-like product that tackles erectile dysfunction....The company, which already owns the prescription-only Viagra brand, is understood ... an ingredient that is also found in Viagra, but has been altered in a bid to make it available to consumers over the counter. Pfizer has already attempted to make Viagra available without prescription in the UK ...

Eli Lilly hunts media agency for Viagra rival

The company has already held chemistry meetings with a number of UK agencies competing for the business. Unlike the Pfizer-owned Viagra, which works for a four-hour time window, Cialis can be effective ... , Cialis' US sales were up 16 per cent to $149.4 million compared with Viagra, which saw its sales rise ...

George Prest quits DLKW Lowe

George Prest has resigned from his role as the executive creative director of DLKW Lowe....with Lowe last year, does not have another job to go to. DLKW Lowe will now kick off a search for his ... in 2008, but left the agency a year later to take on the executive creative director s role at DLKW. When DLKW merged with Lowe last July, Prest was appointed as the executive creative director of the new ...

Pick of the Week - DLKW Lowe, Halfords'

Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...

DLKW Lowe scoops Organix business

Organix, the organic baby-food brand, has appointed DLKW Lowe to handle its £2 million integrated...The agency won the business after a pitch and will now handle Organix's marketing activity across all channels. Stephanie Hildon, the marketing director of Organix, made the appointment. DLKW Lowe's first campaign is due to launch later this year and work is expected to focus heavily on social ...

School Reports 2011: DLKW Lowe

From the drawn-out merger to the loss of one of its biggest clients, 2010 was a year in which DLKW...Score: 3 Agency fact file: DLKW Lowe Type of agency Comms (advertising ... , and George Prest, the executive creative director of the combined agencies, quit. Creatively, DLKW Lowe ... for Halifax, which severed ties with DLKW Lowe in November and called a pitch for the 25 million business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.