Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
to female consumers.
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DLKW launches Christmas webcam
16 Dec 2009 | by Staff
LONDON - Ad agency DLKW has launched a Christmas webcam, and is encouraging people to interact...-fareast-language:#0400; mso-bidi-language:#0400;} The webcam can be found at http://www.dlkw ...
Cobra Beer aims flavoured lagers at female drinkers
19 Dec 2008 | by Gemma Charles
and awareness for the flavoured lager among female consumers....platform for us to reach a high proportion of our target female consumers. We're confident ...
Molson Coors launches Animee to attract female drinkers
18 Jul 2011 | by Gemma Charles
target female consumers, and premium product Carling Chrome.
Nivea adopts umbrella positioning for female products
12 Mar 2010 | by Staff
Nivea said the Feel Closer line, devised by DraftFCB London, aims to emphasise the positive impact Nivea products have on female relationships by helping them to "feel good in their own skin". Nicolo ... , including an ad for Nivea's new female deodorant Calm Care, by DraftFCB London. Two recently released ads ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Carlsberg trials female-focused drinks brand Eve
18 Aug 2009 | by Alex Brownsell
LONDON - Carlsberg is trialling a fruit-based alcoholic drink aimed at women drinking in pubs.
Adwatch Review: Bazuka
09 Jun 2009
LONDON - Charlie Snow, director of strategy at DLKW, reviews the latest Bazuka commercial, which...rolled into one. We get a lecture from a firm but warm female presenter (in the 'I'm not a dentist but ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
