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Q: A new sales team of six was formed at work and I am the only man within it. At first, it was great fun. The girls made a fuss over me as the token male - they laughed at my jokes, were interested in my stories of drunken antics at weekends and covered up the mistakes I made after the odd long lunch.
LONDON - Universal McCann is set to lose a potential £8m media account for Viagra before it starts...lined up to handle the media planning and buying for Viagra s first marketing campaign next year ... erectile dysfunction. Some 35 million men are believed to have taken Viagra globally since it became ...
In the first of our new series of Trend Report features, Suzy Bashford looks at how females...since the phrase "glass ceiling" was originally coined to denote the invisible barrier to female ... why women are not being promoted as readily as men in media and to quiz three female panellists ... words "babies" and "work/life balance" were even uttered was the female psyche. All three speakers ...
LONDON - The COI is poised to name Mark Lund, chief executive of creative shop DLKW, as its new...Bishop resigned the post in October to become chief executive of the Southbank Centre. Lund is also chairman of the Advertising Association. He part-founded DLKW alongside Greg Delaney, Tom Knox and Richard Warren. Last month, the Cabinet Office reportedly ordered a shake-up of the COI designed ...
to a weekly lifestyle chat show presented by four "real-life" female friends...., which is targeted at the twenty-something female demographic, will include discussion and debate ...
fared better overall than men's titles as female audiences clung to small luxuries in tough times....Unlike the men's sector, the women's glossy market has ridden out the recession reasonably well, suggesting female audiences still value affordable luxuries and practical advice in times of austerity. Part of the 2.8% year-on-year drop in the market can be attributed to smaller disposable incomes ...
the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.
, it launched a new campaign aimed at engaging female customers looking for a sparkling, healthy soft drink...to specifically engage with predominantly female shoppers. Activity A core campaign objective was to reach ... of whom 73% were female and about to shop. Almost two-thirds of those who noticed ads on the ATM were ...
The campaign was created for the charity by DLKW Lowe for Ocean Outdoor's The Art of Outdoor Digital Competition , run in association with Brand Republic. The foundation, which provides small ... Delaney, chairman of DLKW Lowe said: "The beauty of this idea is not just that it uses innovative digital ...
Tim Kirkman, a buying director at the time, found my cheek amusing and suggested I prove myself on planning and buying. The next defining moment in my career was moving to Maxus, then 20:20, which was a joint venture between CIA and Delaney's (now DLKW). Working closely with a creative agency and bright ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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