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Woolley Pau PR wins brief with Anglian Pharma for female brands

Healthcare PR shop Woolley Pau PR has been hired by Anglian Pharma to promote its two female brands...Anglian marketing manager Linda Pearson: 'We chose Woolley Pau because of its fresh creative approach to communicating messages around vaginal health.' The London-based PR shop has been briefed to start this month, on a retained basis to boost the brands' profiles to the UK's female population ...

Zylom recruits SocialMedia8 to target female audience via social media

Zylom, one of the major Eur opean online games firms, is popular among casual gamers. Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. Dev eloping an int ernational soc ial media marketing strategy is essential to Zylom. SocialMedia8 won our ...

PR Census shows men earn more than their female counterparts

. The Census figures show that men out-earn their female counterparts at all levels, from account executive ...

BBC takes strategy of silence over Anna Ford's 'token' older females criticism

over using 'token' older female presenters in its programming....is doing with bodies like The Women in Leadership Network to readdress the balance of older females ... to hire more mature female presenters. The attack on the BBC s age policy came during an interview ... on employing older female broadcasters. Ford retaliated: It s a bit late, isn t it? He s been here for a long ...

Sport: Lady jockeys put on the ultimate show

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ... of the national press To highlight the talent of female jockeys To drive ticket sales ... shoot with the Daily Mail was also secured and organised with ten leading female jockeys. The race ...

Lil-lets brings in Shine Communications for products drive

Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery

Citroen UK in Universal Music pop video deal

's female pop stars' music videos....The car brand's comms director Marc Raven claimed that the ongoing product placement deal was the first of its kind in the motoring industry, adding that it was a great way for the brand to promote itself to females, particularly 18- to 35-year-olds. 'The main opportunities for us in women ...

CIPR and Hanson Search survey reveals comms gender gap

Sixty-two per cent of female comms professionals expect to face discrimination if they become...The survey of 550 male and female comms professionals found that 48.5 per cent of women were considering seeking employment elsewhere if the industry continued to deny flexible provisions for those returning from maternity leave. The CIPR and recruitment firm Hanson Search - which conducted the survey ...

Why Red magazine is winning the race for readers

What magazine does the 20- to 40-something female reader pick up when she tires of seemingly...female readers The average Red reader, acc ording to editor Sam Baker, is educated, around 50 per ...

Communications group Creston sees revenue drop by 4% to £80.5m

s advertising business DLKW Group. The deal, for a cash consideration of 28m, is subject to certain adjustments ... advertising agency DLKW announced this morning will help us ensure that our group is correctly structured ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.