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Diary: DLKW's Capital saving

If you wake up in the night in a cold sweat worrying that advertising just promotes conspicuous mass consumption and waste, take heart in Delaney Lund Knox Warren Partners' green credentials.

Viagra enlists Porter Novelli to boost sales

cure Viagra....cure Viagra. Pfizer confirmed it looked at four agencies and had narrowed its choices to Porter ... to involve a US, European and Asian element. It is not thought to affect the relationship Viagra has ... all worked on various stages of Viagra s development. During the pitch, PN and BSMG were tested ...

JWT and McCann share Viagra ad business

Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ... for a new "Viagra-like" product in development, which is planned to be made available for purchase over ...

WWAV picks up £8m European Viagra

marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ... has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...

Pfizer campaign to attack poor press on Viagra

with the UK launch of its Viagra drug, now expected next month....with the UK launch of its Viagra drug, now expected next month. The company appointed medical ad ... Viagra. However, Pfizer has realised that it will need to mount a public relations campaign to counter the many misconceptions about ED, which Viagra was designed to cure. People think ...

JWT wins 'Viagra 2' launch business

Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product...already owns the prescription-only Viagra brand, but has been keen to introduce an over-the-counter variant for a number of years. Pfizer first tried to make Viagra available without prescription ... with the regulators. Rapp handles the 8 million Viagra advertising account. ...

INTERNATIONAL: Pfizer chooses Asian agencies for Viagra

drug, Viagra, designed to treat impotence....drug, Viagra, designed to treat impotence. This month the company retained Ruder Finn Abbott ... -ordinates PR worldwide for Viagra, while Chandler Chicco handles US PR. In Asia, Edelman PR Worldwide ... to manage PR locally. Viagra has received regulatory approval in Thailand but countries in the rest ...

Marketing Mix: We'll call you - Viagra

Mix rang Pfizer to see whether taking Viagra would be a safe way of putting the fizz back into its...Mktg I've read about Viagra in the press and I want to find out if it's a goer for my husband and me. Pfizer I'm limited as to what I can say as I'm not a healthcare professional. As you can ... for any cardiovascular problem can't take Viagra. Mktg That doesn't apply. What I am really worried ...

Agencies line up for Viagra-like launch task

advertising brief for a new Viagra-like product that tackles erectile dysfunction....The company, which already owns the prescription-only Viagra brand, is understood ... an ingredient that is also found in Viagra, but has been altered in a bid to make it available to consumers over the counter. Pfizer has already attempted to make Viagra available without prescription in the UK ...

Pfizer names WS to handle global Viagra business

dysfunction drug Viagra....The appointment comes as Viagra faces US competition from GlaxoSmithKline/Bayer’s Levitra, approved by the Food and Drug Administration in August, and Eli Lilly’s Cialis, expected to launch in the US by the end of the year. WS beat incumbent agency Porter Novelli and Burson ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.