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The first ad for controversial impotence drug Viagra appears this week in the medical press...The first ad for controversial impotence drug Viagra appears this week in the medical press. The campaign aims to defuse the tabloid image of the drug and remind doctors that Viagra is aimed at people with a clinical condition, rather than being for recreational use. The ad was created by Viagra owner ...
What's the best way to tap into the potentially massive UK market for Viagra, James Hamilton asks....what Coca-Cola's famous curved bottle is to soft drinks. Viagra is arguably the best ... from their doctor. The ad was funded by Pfizer, although it made no mention of Viagra or pharmaceutical ... , continuing: "Viagra is only available on prescription, and should only be used in accordance with its ...
Pfizer-owned Viagra is talking to major agency networks about a pan-European advertising campaign...Pfizer-owned Viagra is talking to major agency networks about a pan-European advertising ... problems to make Viagra a serious subject for discussion, rather than the subject of smutty jokes ... in their first year alone. US advertising for Viagra, by Cline, Davis We are looking at new possibilities ...
plans to do for the sex life of millions of women what Viagra has done for men. This, if you'll excuse the analogy, is virgin territory. While Viagra slugs it out with its newer rivals, Eli Lilly's Cialis ... toward retirement with its sexual appetite undiminished. At the moment, the advertising of Viagra ...
for its anti-impotence drug Viagra across Europe....The drugs giant Pfizer is understood to have appointed Carat to handle media planning and buying for its anti-impotence drug Viagra across Europe. The agency will also handle Pfizer s animal ... -Erickson to handle its Viagra advertising account across Europe. The account is worth up to pounds 12 ...
Pfizer has spilt the pan-European advertising duties for its Viagra drug between JWT and McCann...-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ... for a new "Viagra-like" product in development, which is planned to be made available for purchase over ...
marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ... has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...
with the UK launch of its Viagra drug, now expected next month....with the UK launch of its Viagra drug, now expected next month. The company appointed medical ad ... Viagra. However, Pfizer has realised that it will need to mount a public relations campaign to counter the many misconceptions about ED, which Viagra was designed to cure. People think ...
Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product...already owns the prescription-only Viagra brand, but has been keen to introduce an over-the-counter variant for a number of years. Pfizer first tried to make Viagra available without prescription ... with the regulators. Rapp handles the 8 million Viagra advertising account. ...
advertising brief for a new Viagra-like product that tackles erectile dysfunction....The company, which already owns the prescription-only Viagra brand, is understood ... an ingredient that is also found in Viagra, but has been altered in a bid to make it available to consumers over the counter. Pfizer has already attempted to make Viagra available without prescription in the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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