MEDIA: AOL UK takes on group director
29 Sep 2000 | by ADAM HILL
development of the brand, including its partnership with Women.com, which led to US female lifestyle site ...
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Playstation goes to Fink and Fuchs
10 Apr 1998 | by JEMIMAH BAILEY
Stephan Fink. We want the to reach a younger, more female audience and special interest groups. ...
F-H and Shandwick set to fit Palm in Asia
01 Sep 2000 | by MARK JOHNSON
. They will report to Ee. Palm launched the entry level M100, aimed at young and female consumers ...
CAMPAIGNS: Launching Lara as a market icon - Product Launch
29 May 1998 | by NICOLA TYRRELL
. Objectives To turn Lara Croft into the best-known female computer game character, and to build her ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ... of coverage, one in five of which said: Soft and Gentle is Britain s number one female anti ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
on vertical markets that has seen Kaizo push palmOne's female-focused PDA, the Zire 21, to magazines on wine ...
MEDIA E-BUSINESS: E-business cuts its teeth in magazines - While 'e-business' is a marginally more specific term than 'technology', it remains a catch-all for a variety of sins
03 Nov 2000 | by ADAM HILL
, although we hope to build the female part. For example, we have a significant readership in advertising ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...
FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend
27 Nov 1998 | by NICK PURDOM
: RAISING ITS APPEAL AMONG FEMALES Women have traditionally been ignored in technology marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
