KFC recruits female undergrads for Double Down butt campaign
22 Sep 2010 | by Staff
they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Coffee Republic revamps stores to attract women
18 Nov 2009 | by Amy Golding
research that showed female customers are deterred by its existing dark interiors.
Reality check: August
23 Sep 2010 | by Campaign Staff
, created by DLKW Lowe, came out on top. Ads from Weetabix and GoCompare.com were the next most ... Fish DLKW Lowe 175 2 Kit Kat Lunchbox JWT London 164 3 ... Red Brick Road 157 5 Morrisons Offers - fish DLKW Lowe 150 6 ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...
Burger King targets summer eating with spicy Whopper
21 Jul 2011 | by John Reynolds
and jalapeno peppers. The launch will be supported by a TV ad push, created by OPEN, a sister agency of DLKW ... with global agency Crispin Porter Bogusky. In the interim, UK ads will be produced by OPEN; DLKW Lowe ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
that vindicates its decision to invest in the high-profile campaign, created by DLKW. Asda holds onto its second ... the top spot and retaining its crown from last year - just one mention ahead of DLKW, which, in turn ... . Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...
KFC rolls out 'his and hers' ads for BBQ Rancher burger
14 Feb 2012 | by John Reynolds
adopting a fun-loving theme, while the female ad plays on etiquette. ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
-Sweet Partnership, a business unit within Molson Coors staffed solely by women, aimed at encouraging more female ... change of direction for a mainstream beer brand, Carling has also targeted female drinkers with ads ... -up with the FA Cup. In March, Davies led the team that appointed DLKW to E.ON's 20m advertising account. 96 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
