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Pick of the Week - DLKW Lowe, Halfords'

Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...

School Reports 2012: DLKW Lowe

In its first full year as a merged agency, DLKW Lowe used 2011 to give a much-needed reboot to its...Score: 5 Agency fact file: DLKW Lowe Type of agency Communications ... . Winning new business has never been as much of a problem for DLKW Lowe. The agency will have been ... of Unilever's agencies of choice. DLKW Lowe rightly used 2011 as a time to stabilise and reassess its ...

Audemars Piguet 'rules' by DLKW Lowe

by DLKW Lowe's new luxury boutique, Lowe Superculture, since being appointed to the business.

Legoland 'mini breaks' by DLKW Lowe

The Legoland Windsor Resort has launched a billboard campaign in miniature, promoting its mini-breaks offering.

Halfords 'Dave idents' by DLKW Lowe

Halfords Autocentres has launched a TV sponsorship campaign for motoring programming on Dave.

DLKW Lowe boosts creative department with new hirings

Beta's creative directors, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW...They form part of a strengthened DLKW Lowe creative team, with Helen Rhodes and Matt Lever also ... at its launch in 2010. DLKW Lowe's executive creative director Richard Denney said: "Phil and Graham ... valuable contribution towards us realising DLKW Lowe's creative ambition." Rhodes and Lever started ...

Hotline: DLKW Lowe picks up account

DLKW Lowe has picked up the advertising account for the online baby and nursery retailer Kiddicare

Santander targets females with 'more human' marketing strategy

to female consumers.

Batchelors targets women with 'female Pot Noodle'

believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

B&Q follows Homebase with female-led strategy

is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.