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BBH floats Ila rape alarm company on AIM

By Noel Bussey, campaignlive.co.uk 10 March 10, 02:30

Normal 0 0 1 111 512 17 3 779 11.773 0 0 0 The personal alarm, which looks like a mobile phone and emits a female scream instead of the classic alarm sound, was floated as Ila Security on Friday, following a reverse takeover of Baylon Holdings. BBH launched Zag ...

The Work: Private View

Campaign 05 March 10, 12:00

then that they seem to work differently. The one about the man makes him look a bit daft, while the female one seems ... are generally rather vain and ridiculous. Could also be that they both have male voiceovers. And maybe a female ...

Media: Double Standards - The talent scouts seeking media's best-in-class

Campaign 05 March 10, 12:00

for talent and those with potential. Media must also do more - as an industry with a 50 per cent male/female ...

DLKW picks up Department of Health dementia brief

By Matt Williams, campaignlive.co.uk 01 March 10, 12:55

The agency won the business following a pitch against undisclosed agencies, and will aim to raise awareness of the condition and change people's attitudes towards those who suffer from it. The pitch kicked off in January and was handled by the COI. From today, DLKW begins rolling out a high ...

Media Perspective: A woman's touch can work wonders at media agencies

By Ian Darby, ian.darby@haymarket.com, Campaign 26 February 10, 12:00

companies, News International, is led by a female chief executive, Rebekah Brooks), we've got the likes ...

Karmarama wins International Herald Tribune account

By Kate Nettleton, campaignlive.co.uk 25 February 10, 10:20

The agency, which picked up the business without a pitch, will take on a number of advertising projects for the New York Times-owned brand. Karmarama's first task will be to promote the IHT's "Female Factor" - a year-long series in the paper examining the influence of women on 21st-century society ...

Agencies line up for Viagra-like launch task

By Matt Williams, campaignlive.co.uk 11 February 10, 11:00

advertising brief for a new Viagra-like product that tackles erectile dysfunction. ... The company, which already owns the prescription-only Viagra brand, is understood ... an ingredient that is also found in Viagra, but has been altered in a bid to make it available to consumers over the counter. Pfizer has already attempted to make Viagra available without prescription in the UK ...