10 Feb 2012
| by Daniel Farey-Jones
including Karmarama and DLKW, Agency.com, Lbi and R/GA. Their client experience includes Guinness ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ...
this reason, the campaign will be led from a female angle, with women delivering testimonials - Skyn can ...
09 Feb 2012
| by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
of the national press
To highlight the talent of female jockeys
To drive ticket sales ...
shoot with the Daily Mail was also secured and organised with ten leading female jockeys.
The race ...
09 Feb 2012
| by Jeremy Lee
rise to the top of media agencies (media owners have traditionally been a little bit more female-friendly)....little obscure and from a non-traditional media background (as well as female) can make senior management ...
09 Feb 2012
| by Alasdair Reid
situations.
"My dad used to tell me when I was growing up in a tiny house in Reading that 'you're female ...
that many of our senior clients are women and value having a female counterpart."
Absolutely, Tracy De ...
in the future and is an enormous opportunity for female leaders."
And yet Pippa Glucklich, the managing ...
09 Feb 2012
We hear that the advertising pitch for the consortium of brewers, working with the British Beer Pub Association, has been suffering from some organisational hitches. The agencies pitching for the business (101, DLKW Lowe, Now and Rainey Kelly Campbell Roalfe/Y R) were supposed to be briefed last Friday ...
09 Feb 2012
| by Katherine Levy
- Closest to cold- 4.89 Source: OnePoll Research. Sample: 2,000 people (1,051 female, 949 male). ...
09 Feb 2012
cent of its audience is female. But does it have to emasculate the audience in the process? The ads ...
08 Feb 2012
| by Jeremy King
the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.
08 Feb 2012
| by Tim Millar, Strategy partner, 18 Feet & Rising
10=
(10=)
Morrisons
DLKW Lowe/MEC
35
10 ...