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LONDON - Confused.com, the price-comparison website, is on the hunt for an agency to handle its...wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... The company, which does not currently work with a retained DM shop, has drawn up a longlist of agencies with a view to holding a pitch for the business later this month. It is understood that Confused ...
Direct agencies are trying to introduce 'big thinking' alongside their data skills....planning director. "The role of DM agencies is changing," Martin Semmens, the Elvis founder, says ... : "DM agencies are in danger of being left behind because they've rarely held strong relationships ... that has let other direct marketing agencies down in the past. "If there's one place that DM suffers ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
LONDON - Ikea has called a pitch as it looks for an agency to handle its direct marketing account....The Swedish furniture manufacturer has issued an RFI to a number of agencies, with a view to appointing its first dedicated DM agency in the next few months. The pro cess is being handled by the AAR. The appointed agency will handle all forthcoming DM campaigns, as well as help to develop the com pany's loyalty ...
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ... The global food manufacturer has approached its roster agencies with a view to holding a pitch ...
LONDON - The Economist is looking for an agency to handle its direct marketing account....The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
Agency to handle its direct marketing account....The agency won the business after a three-way pitch and will now oversee the development of all of the charity's DM activity, including recruiting and retaining donors and encouraging people to order legacy ... on the Save the Children DM account was Whitewater, which was appointed in 2008 to reinvigorate the charity ...
Avis, the car rental service, is on the hunt for a direct marketing agency to handle its loyalty...The company approached network agencies last week and will hold chemistry meetings with shortlisted agencies later this month. The pitch is understood to have been called as part of a renewed ... value-for-money, premium rental service. The two agencies were awarded the work after a pitch against ...
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more...The corporation has appointed the AAR to approach agencies with a brief for a year-long project with a focus on eCRM. Following the growth of video-on-demand and digital TV, the BBC has access to more specific and diverse data than ever before, and is understood to be keen on looking at new ways to exploit ...
The company has contacted roster agencies with a view to holding a pitch for the business later ... for overseeing all of the brand s retail work, which is currently handled by agencies on a project basis. Barclays uses a number of agencies across its direct roster, including EHS 4D, Iris, Rapp, Soho Square ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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