Nivea 'wrapped in friendship' by Agency Republic
23 Nov 2011
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
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OgilvyOne celebrates becoming Campaign's Direct Agency of the Year 2011 for a second year running.
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary on Thursday despite years as bitter rivals.
LONDON - Browse the gallery below to see the top 10 DM campaigns of 2009.
LONDON - Browse the gallery to view the top 10 DM campaigns of the decade.
CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot 3008 Crossover and drive home the message that it is 'one car you can't fit in a box'.
In a bid to turnaround the criticism that newspapers are an outdated medium, the NMA has launched a campaign aimed at encouraging advertisers to utilise press advertising.
MWO has unveiled a new campaign for the FSA that singles out bread, cereals and pasta sauces as products that can contain unhealthy levels of salt.
LONDON - The Advertising Standards Authority has banned a direct mailing from British Gas that claimed to offer "free gas for a year".
McCann Erickson is continuing its campaign for the Newspaper Marketing Agency that kicked-off last November with a new set of executions that celebrate the power of newspaper advertising.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.