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Are marketers too fickle when it comes agency relationships?

Some of the UK's biggest brands are built on long-standing relationships with agencies, so is it time marketers stopped reviewing their accounts at the first sign of trouble, asks David Benady.

Agency of the Year: Media Agency of the Year - Best of the rest

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Contact Centre Agency of the Year: CPM

The agency has posted its best-ever growth figures and worked with a host of fresh clients as well as winning plaudits for its imaginative staff development programmes, writes Kim Benjamin.

Market Research Agency of the Year: Brainjuicer

Continuing high levels of innovation, investment and business growth have led this mould-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles.

Experiential Agency of the Year: TRO

A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover and effectiveness, resulted in a superb year for the agency, writes Loulla-Mae Eleftheriou-Smith.

Field Marketing Agency of the Year: CPM

The market-leading agency's strong organic growth backed by extensive new-business wins and an impressive level of internal investment helped it triumph over its competitors.

Promotional Marketing Agency of the Year: Haygarth

The agency went from strength to strength in 2011, reeling in new business and demonstrating its strong creative credentials with effective and high-profile campaigns, writes Matt Chapman.

Agency of the Year 2011: The Judges

This year's panel of judges for Agency of the Year 2011 included:

Customer Publishing Agency of the Year: Publicis Blueprint

The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms.

PR Agency of the Year: The Red Consultancy

A combination of 30 new clients accounting for fees of more than £3m, impressive campaigns and strong sales metrics made 2011 a memorable year for The Red Consultancy, writes David Singleton.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.