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WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...

Social care group Anchor seeks agency for Grey Pride campaign

25 May 2012 | by John Owens

is seeking an agency to help continue its campaign.

Agency concern over post-COI plan

24 May 2012 | by John Tylee

Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November. "I worry that agencies won't understand these frameworks, which are quite ...

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...

Arcadia starts £4m media agency contest

24 May 2012 | by Maisie McCabe

The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account ... agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

For an agency that has become more used to drowning its sorrows than toasting success in recent ... or Four Seasons ads sometime soon. Along with its sister agency DDB UK, these two UK branches ... when you consider the lack of management stability at the former agencies over the years compared ...

Government challenges agencies to diversify over public sector comms

24 May 2012 | by John Owens

approach to comms after the closure of the COI and suggested agencies needed to widen their offerings ... to just two, covering 'creative services' and 'planning and research', benefiting agencies that provide a ... for PR agencies, as PR is 'more about earned media, when we have less money to spend on advertising space ...

Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...

Manchester City in agency hunt to promote Etihad Stadium

22 May 2012 | by John Owens

Premier League champions Manchester City have a search under way for an agency to promote...of national and regional consumer agencies. Preston-based Freshfield has promoted the stadium for four years ...

Ogilvy acquires stake in Myanmar's leading agency

21 May 2012 | by Campaign Asia-Pacific

WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising...Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency. It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said there could be further announcements in the months ahead. Paul Heath, CEO of Ogilvy Asia-Pacific, said ...

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