Nivea 'wrapped in friendship' by Agency Republic
23 Nov 2011
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
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Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop of job cuts and plunging share prices.
Agencies line up for digital and DM Elastoplast account
10 Nov 2011 | by Matt Williams
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand.
Unilever agency relations head Ganczakowski departs
31 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Helen Ganczakowski, Unilever's global vice-president of agency relations, is leaving her role after 23 years at the company.
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift at the company. By Rachel Barnes
Agency Republic scoops Nivea task
20 Jan 2011 | by Sara Kimberley
Nivea, the Beiersdorf-owned healthcare brand, has handed the UK digital account for its women's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched last August.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Nivea prepares to hire digital agency
05 Aug 2010 | by Matt Williams
Nivea, the Beiersdorf-owned healthcare brand, has called a pitch for its UK digital advertising account.
Saatchi & Saatchi viral predicts death of traditional ad agency
24 Mar 2010 | by John Reynolds
LONDON - Saatchi & Saatchi Canada has created a viral that predicts the death of advertising agencies unless they embrace the power of digital creative.
Marketing names VCCP as Creative Agency of the Year
08 Dec 2009 | by Jeremy Lee
LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time in a row.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
