Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
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WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.
Premier League champions Manchester City have a search under way for an agency to promote their Etihad Stadium home.
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising as it looks to establish a presence in the market.
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing to expand its creative agency roster.
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib, in Anne Cassidy's view:
Agency salaries have increased 7.7% year on year with planners seeing the biggest percentage increase in wages, according to Marketing Agencies Association research.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.