Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...
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Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
fully resourced operation, ending its relationship with strategic marketing agency Ingram ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
Steve Alexander to leave Channel 4 after 20 years
21 May 2012 | by Maisie McCabe
at various media companies, including as a media planner and buyer in agencies and in ad sales at ITV ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...
ITV charges a premium for Britain's Got Talent ad spots
10 May 2012 | by Maisie McCabe
Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show. The news follows ITV's interim management statement on Wednesday, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
