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This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...
Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
mother and baby fashion show that "nearly killed us", according to the agency's creative director....to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... expectations. According to Ian Bates, creative director at Indicia, the agency came up with an idea ...
year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...
growth, media agencies are still struggling to recruit enough quality staff to fill the increasing number ... that in perspective, in a typical PR agency the move from account executive to account manager would take three years on average. McGee adds: "Good people know their worth and all agencies have a problem with retention. A ...
is ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...
This week, Ben Wood, managing director of Aegis agency iProspect, is out with Facebook, feeds his...our partnerships and their product road maps. Traditional media agency folk spend a lot of time ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ... of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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