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social TV because "people want their opinion heard". He said agencies and brands should think about ...
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...
growth, media agencies are still struggling to recruit enough quality staff to fill the increasing number ... that in perspective, in a typical PR agency the move from account executive to account manager would take three years on average. McGee adds: "Good people know their worth and all agencies have a problem with retention. A ...
is ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...
The retailer hired Adjust Your Set as its multichannel video agency to launch and run M S Money TV, which is currently hosting 11 films, in order to improve engagement in the service. M S Money TV sits on the retailer s website and includes "call to action" buttons for further information and icons to share videos ...
This week, Ben Wood, managing director of Aegis agency iProspect, is out with Facebook, feeds his...our partnerships and their product road maps. Traditional media agency folk spend a lot of time ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ... of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...
Acxiom and agency TMW to put plans into effect. The handset manufacturer has already designated ...
. He warned of a "big problem" for media agencies attempting to use the platforms at the moment, due ...
behaviour. At the same time, media agencies will be looking for greater incremental value on behalf ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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