Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ... still remain at the agency. ...
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Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
This is the first PR agency to be appointed by the Newcastle-based group, and follows a period ... director at Parkdean, said: We spent a long time looking for an agency that we felt confident would ... and their ability to make headlines for the right reasons. Choosing them as our first ever PR agency was a big ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
and France after an agency review....to consolidate its agencies in these four markets as it aims for more consistent and impactful communications across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ... so we were looking for an agency which offered both strategic strength and strong media relations ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
Low-cost phone company Vectone is searching for agency help to raise awareness in the black...The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs ... for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything Everywhere network, owners of Orange and T-Mobile. The network will also task the successful agency ...
MySpace in agency talks ahead of brand relaunch
17 May 2012 | by John Owens
The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...with agencies, with a view to beginning a formal pitch process towards the end of the year. Specific Media's senior comms manager for Europe Rikki Webster told PRWeek that the agency hunt was still in its 'early ...
Paddy Power seeks agency help to stage more stunts
17 May 2012 | by Sara Luker
targeted briefs to agencies....The betting firm has sent tailored briefs to a number of agencies asking for support in stunt ... , leading Paddy Power to label the website as the 'fun police'. An agency source that received one ... to become 'bigger, better and bolder'. A Paddy Power spokesman said: 'We don't have a formal PR agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
