Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
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Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national...guide for advertisers and agencies", a compilation of new facts about the evolving industry ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
. This is the first work Jam has done for Wickes after it was appointed as its social media agency in March ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
General Motors confirms it is 'reassessing' Facebook ad spend
16 May 2012 | by Sarah Shearman
stepped up its charm offensive on agencies and marketers in attempts to attract more spend to the site ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... -commerce director at Shop Direct Group, said: "We were impressed with the quality of work from all of the agencies ... team, led by search operations director Andrew Harries, offers the agency s clients a wide range ...
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
June, following meetings with media agencies by the title's publisher Scout Media Ltd....that media agencies had requested a "more integrated" offer across print and online from the publisher ... Zambrano, publisher of Scout London, said: "Following meetings with media agencies, we have decided ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
