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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Google improves reporting for video campaigns in AdWords

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...

Adap.tv automates upfront online video ad buying

Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent by media buyers and sellers on RFPs and allows agencies the ability to negotiate and execute upfront buys ... told Media Week, but in the US independent media buying agency Horizon has run a multimillion dollar ...

Collective brings in Dominic Woolfe to build advertiser relationships

Filler and will work closely with Collective s agency sales team. As business director at Publicis Groupe agency Starcom MediaVest Group until last month, Woolfe had responsibility for Starcom client ...

What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below

My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this 2012 is the Year of Britain. Approximately one in four briefs that enter through an agency's doors is likely to have some sort of reference to either maximising the spirit of the Olympics or tapping into British ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.