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My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Royal Caribbean appoints OMD for search and social

against a number of undisclosed specialist digital agencies at the end of March. The incumbent was Leeds ... by the independent agency AMS. JWT was appointed to the creative account for the Royal Caribbean International ...

WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...marketing offering for GroupM agencies. Tilds joined Mindshare in 2007 to lead digital media operations ... with these partners. It's the job of GroupM Next to assist our agencies and their clients in realising ...

Expedia adds its weight to EU Google anti-trust probe

Expedia, the online travel agency, has become the latest company to file a complaint

Spotify takes the plaudits in the latest IPA Online Media Owner survey

resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...

My Media Week: Marco Bertozzi

sure that we are lined up with the senior agency regional and global leads as we expand in terms ...

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...turned and clients want to be here for themselves, rather than agencies telling them about it ... from our agencies and find out where we should focus our energy. It can't be a scatter-gun approach ...

Industry View: Will Apple unveil an iPad 3 tonight?

Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects

What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.