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More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...turned and clients want to be here for themselves, rather than agencies telling them about it ... from our agencies and find out where we should focus our energy. It can't be a scatter-gun approach ...
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...
growth, media agencies are still struggling to recruit enough quality staff to fill the increasing number ... that in perspective, in a typical PR agency the move from account executive to account manager would take three years on average. McGee adds: "Good people know their worth and all agencies have a problem with retention. A ...
is ATTRIBUTION. Whether it s within online channels, or across media, marketers and agencies are developing ...
-makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ... company Essence and collaborated with Rehab on the Scott film. But to name any more agencies, Uglow cautions, would be unfair, as they would not be able to mention them all. "There are a lot of agencies ...
This week, Ben Wood, managing director of Aegis agency iProspect, is out with Facebook, feeds his...our partnerships and their product road maps. Traditional media agency folk spend a lot of time ... search and performance agency to their clients, in a totally integrated fashion. Wednesday ... of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...
by blasting tennis balls at the 3 human targets cowering on the other side of the net - namely the agency ...
behaviour. At the same time, media agencies will be looking for greater incremental value on behalf ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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