The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
DataXu appoints Bruce Journey as international MD
20 Mar 2012 | by Daniel Farey-Jones
, trusted technology partner to brands and their agencies." Follow Daniel Farey-Jones on Twitter ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects
Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
Adap.tv claims its platform, which can also be used for real-time bidding (RTB), saves time spent by media buyers and sellers on RFPs and allows agencies the ability to negotiate and execute upfront buys ... told Media Week, but in the US independent media buying agency Horizon has run a multimillion dollar ...
Collective brings in Dominic Woolfe to build advertiser relationships
02 Mar 2012 | by Maisie McCabe
Filler and will work closely with Collective s agency sales team. As business director at Publicis Groupe agency Starcom MediaVest Group until last month, Woolfe had responsibility for Starcom client ...
Telegraph wins IAB's first Future Format award
01 Mar 2012 | by Sarah Shearman
is supported by the IPA and the judging panel was made up from its members in digital and creative agencies ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
-Media, as UK managing director of its performance agency Quisma, which launches today....agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance marketplace and leveraging the agency s existing pan-European network and its systems and processes ... , the agency will lean on the project management and optimization resources of the agency's headquarters ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
