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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

My Media Week: Marco Bertozzi

sure that we are lined up with the senior agency regional and global leads as we expand in terms ...

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...turned and clients want to be here for themselves, rather than agencies telling them about it ... from our agencies and find out where we should focus our energy. It can't be a scatter-gun approach ...

Industry View: Will Apple unveil an iPad 3 tonight?

Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects

My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this 2012 is the Year of Britain. Approximately one in four briefs that enter through an agency's doors is likely to have some sort of reference to either maximising the spirit of the Olympics or tapping into British ...

The seven sins of content marketing

, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.